Our Three Pillars of Research Excellence

Qualitative Research

Deep dive into consumer motivations, perceptions, and experiences through focus groups, in-depth interviews, and ethnographic studies.

Quantitative Research

Measure market trends and performance through large-scale surveys, statistical analysis, and validated data collection methodologies.

Digital Research

Leverage technology for rapid insights using online panels, mobile data collection, and advanced analytics platforms.

Projects Portfolio

Multiple engagements across FMCG, Telecom, Automotive, and Services sectors

Assembly Constituency Surveys

1 million+ respondents

CM-level insights across the majority of constituencies nationwide providing comprehensive political landscape analysis

Parliamentary Constituency Surveys

500,000+ respondents

PM-level analysis across major parliamentary constituencies with deep voter sentiment and behavioral insights

Pradhan Mantri Fasal Bima Yojana & Pradhan Mantri Loss Assessment Studies

100,000+ farmer interviews

Evaluation of crop insurance effectiveness across UP, Bihar, MP, Chhattisgarh,Rajasthan, Haryana, Uttarakhand, Maharashtra, and Jharkhand

Tata Commercial Vehicles

10,000+ vehicle owner interviews across Delhi, Mumbai, and Bangalore analyzing travel behavior and journey patterns

Nano Urea Research

10,000+ farmer interviews across UP, Bihar, Maharashtra, and West Bengal assessing awareness and adoption of innovative agricultural solutions

Airtel Services Study

10,000+ customer interviews across 8 states measuring broadband and international roaming service quality and customer experience

Mobile Tariff Impact

8,000+ interviews evaluating consumer response, usage
shift patterns, and churn impact following tariff increases

MakeMyTrip Travel Study

10,000+ multi-city consumer study on travel planning behavior, booking patterns, and platform preferences

Maruti Suzuki Research

15,000+ pan-India automotive study covering purchase journey and post-purchase experience across diverse demographics

Hindware (Sanitary Ware)

10,000+ qualitative and quantitative interviews assessing brand awareness and purchase drivers in the home improvement sector

Dabur Lal Tail

5,000+ mother-centric study evaluating brand trust, usage behavior, and purchase patterns for baby hair care products

Pilot Pen (Japanese Client)

Metro-city quantitative research on product usage patterns and brand perception in the stationery segment

Multiple ongoing engagements across FMCG, Telecom, Automotive, and Services sectors demonstrate our sustained client relationships and proven track record.